(名詞) 結合社群網路、路線導引和定位功能的手機程式 (app)。這個字是由 Social + Location (or Local) + Mobile 拼綴而成。
As South by Southwest bears down, we're seeing accelerated promotion of products that fuse social, local and mobile media (SoLoMo). This follows the success that Foursquare had at SXSW '09, before quickly expanding to its current 7.5 million users.
This also falls in line with the mobile discovery trend long-espoused in this column. It's now taking on new forms with growing smartphone penetration, and a Groupon-fueled hunger for the deals infused with apps carrying the SoLoMo banner.
—Michael Boland, "Discovering the Right SoLoMo Formula," Search Engine Watch, March 11, 2011
One of the panel moderators at Social-Loco cited a term coinage by noted Silicon Valley investor John Doerr that's more useful to understanding what Google is up to than the concept "social" alone: SoLoMo, or social + location + mobile.
—Thomas Claburn, "Google Defines Social Strategy," InformationWeek, May 6, 2011