collaborative consumption

(名詞) 消費者利用線上工具共同擁有、租用、分享和買賣商品與服務的經濟模式。

如第二個引句所示,這種經濟模式亦叫做 Zipcar capitalism。Zipcar 是美國一家會員制的汽車分享公司,於 2000 年由麻州劍橋居民 Robin Chase 和 Antje Danielson 所創,提供車輛給會員租用,按小時或天數收費。Zipcar 跟一般租車服務不太一樣,該公司標榜的是「分享」的概念,加入會員 (該公司叫做 "zipsters",每位會員都會收到一張 Zipcard) 之後,市區內各個停放 zip car 的據點的車種都可以開,只要上網預約好要取車的時間和車種 (房車、卡車、敞篷車都有) 即可。這種用車生活方式,不僅可舒緩市區交通壅塞的狀況,也可改善環境污染,最重要的是,可為會員 (消費者) 節省大筆交通費用;總而言之,就是節能、減碳、省錢。截至 2009 年底,Zipcar 在全球包括美國、加拿大和英國在內的營業據點至少已擁有 32 萬 5,000 名會員,而註冊車多達 6,500 輛。

引句:
From social lending (Zopa), to car sharing (Zipcar) to co-working (HubCulture), to peer-to-peer rental (Zilok), to collaborative travel (Air BnB), to neighborhood sharing schemes (WeCommune), ... people are already using the principles and dynamics of Collaborative Consumption — organized sharing, bartering, lending, trading, renting, gifting and swapping through online and real-world communities — to get the same fulfillment and benefits of ownership with reduced personal burden and cost and as well as lower environmental impact.
—Rachel Botsman and Roo Rogers, What's Mine Is Yours: The Rise of Collaborative Consumption, HarperBusiness, April 1, 2010 (approx)

As Zipcar (and GoLoco.org) founder and former CEO, I totally agree. In fact, I've given a number of lectures over the last four months on this topic. I think of it as "consumption 2.0" or "collaborative consumption."
—Robin Chase, "ZipCar Capitalism: A New Economic Model?" (comment), BusinessWeek, October 31, 2008

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