homebody economy

(名詞/不可數) 宅經濟。亦叫做 otaku economy。Homebody 和 otaku 分別為英文和日文的「宅男;宅女」)。

As you get older, you start to realise that having cool, fun New Year’s Eve plans is overrated. And now brands are starting to realise that, too. As part of a larger effort to capitalise on the “homebody economy” — or millennials who prefer to stay at home and spend money on self-care items rather than go out — services such as Netflix and Domino’s Pizza are launching promotional campaigns on Instagram and Twitter explicitly targeted at the stay-at-home crowd.
[www.businesstimes.com.sg, 29 December 2018]