First there was normcore — the art of dressing in “normal”-looking clothing that suddenly became a thing in 2014. Then there was cottagecore — the trend for outfits inspired by rural-life twee that reached peak silliness during lockdown. Now? Middle-aged men are all about the braincore — that’s clothes, accessories and merch that show off how intellectual you are.
[thetimes.co.uk, 27 December 2020]