patient influencer

(名詞/可數) 收費為製藥公司在 Facebook、Instagram 或 Twitter 等社群媒體網站上評論或推銷藥品的人。

With respect to Instagram advertising, this can be problematic because a consumer might associate a product with an influencer’s entire feed rather than the information presented in a single ad. To add insult to injury, some patient influencers — who have every financial incentive to promote their products “authentically” — may omit critical health information, thus deceiving potential patients.
[, 15 February 2019]