(名詞/不可數) 健康洗滌 - 在食品和維他命等產品的標籤上做不實的標示,暗示這些產品比實際情況更有益健康的做法。
引句:
Finally, the government has woken up to the practice of healthwashing that some companies indulge in marketing their products by adding certain attributes in the marketing spin, and on product labels, which may or may not be present in the product. By doing this, they increase the price of the product by a significant percentage and prey on the consumers by taking advantage of their health concerns.
[indiacommentary.com, 26 September 2024]
政府終於意識到健康洗滌的做法,一些公司在行銷宣傳和產品標籤上大肆地透過添加某些屬性的做法來行銷其產品,這些屬性可能存在於產品中,也可能不存在。透過這樣做,他們將產品的價格大幅提高,並利用消費者對自身健康的關切來坑殺消費者。
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