conversational commerce

(名詞/不可數) 對話式商務 - 使用聊天機器人 (chatbots) 及其他機器學習技術,讓人們在線上購物、尋求建議等時感覺自己正在跟真人交談。

引句:
With conversational commerce, customers can get quick answers to important questions, easily purchase items without having to navigate through entire websites, and receive helpful suggestions based on their previously collected customer data, including personalized product recommendations.
[bloomreach.com, 24 August 2023]

透過對話式商務,客戶可以快速獲得重要問題的答案,無須瀏覽整個網站即可輕鬆購買商品,並根據先前收集的客戶資料接收有用的建議,包括個人化產品推薦。

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