(名詞/不可數) 贊助的內容。這個字是 sponsored content 的縮寫，指的是廠商或公司為促銷產品而付費給發文者發表在 Facebook、Instagram 等社群媒體上的文章。
在下面的引句中，influencer (名詞/可數) 也是個新字，意為「在社群媒體上發表文章來改變別人行為模式或購物行為的人」。另一個相關的新字是 outfluencer (名詞/可數)，意為「在社群媒體上發表有關室外冒險活動、極限運動等文章的人」。
引句：
When done correctly, sponcon is mutually beneficial to the reader, the brand, and the influencer. With the added transparency of how much influencers can make (take a look at Zoe Sugg’s net worth, if you want to make yourself feel really bad!) it’s no wonder teenagers and young adults are intrigued by what they can do with their own social platforms.
[www.found.co.uk, 15 February 2019]
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