(名詞) 從未訂閱有線電視節目的人。亦寫成 cord never 或 cordnever。這個字源自多年前出現的 cord-cutter (取消目前訂閱的有線電視節目的人)。
The only read we can get on cord-nevers is through surveys. A recent U.S. poll by Forrester Research, for example, provides startling numbers. Its online survey of 32,000 American adults found that of the 24 per cent who say they don’t pay for cable, only six per cent are cord-cutters, while 18 per cent are cord-nevers.
—Sophia Harris, “Cord-nevers could be bigger threat to TV than cord-cutters,” CBC News, November 9, 2015
Comcast’s own streaming service aimed at cord cutters and more so the ‘cord nevers’ who never sign up for cable, has now launched.
—Sarah Perez, “Comcast appeals to ‘cord nevers’ with launch of Xfinity Instant TV service,” TechCrunch, September 27, 2017