(名詞) 位在網頁本文最下方、看似內容連結的格狀廣告。這些內容連結使用聳動、震撼或誇張的圖文來吸引讀者點擊廣告。

Now, it’s hard to find a news page that doesn’t feature a chumbox, and several large advertisers, like Outbrain, use them extensively. “You see them on CNN, you see them on Fortune… they’re just everywhere — and clearly making a lot of money.”
—Nora Young, “Diving into internet ‘chum?’ Yes, it’s as bad as you’d expect.,” CBC Radio, October 9, 2016

Got a line on a small ad network with tasteful advertising? Do you have experience with online advertising and advice for me? Let’s talk. Chumbox providers need not apply.
—Jason Kottke, “Some site news: a (temporary) farewell to advertising,”, April 3, 2017


格狀廣告 (chumbox)