prankvertising

(名詞) 惡作劇廣告 - 以惡作劇或惡搞方式來推銷產品的行銷手法。亦寫成 prank-vertising。這個字是由 prank (惡作劇) + advertising (廣告) 拼綴而成。
-prankvertise (v.):做惡作劇廣告;prankvertiser (n.):惡作劇廣告商;prankvertisement (n.):惡作劇廣告。

引句:
Costs are relatively low and the chances of going viral high with ‘prankvertising,’ says CBC Ad Guy.
—Bruce Chambers, “Advertisers use pranks to shock, amuse and sell products,” CBC News, March 16, 2016

A cabbie takes two supposedly unsuspecting riders on a stunt-filled journey of terror. …In reality, of course, this is nothing more than prankvertising.
—“Oh goodie, another hilarious example of prankvertising,” Campaign, January 6, 2017

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