(動詞) 利用網路來搜尋和檢視某產品,然後到實體商店或賣場購買該產品。亦叫做 web-room 或 reverse-showroom。這個字是由 web + showroom 拼綴而成。
-webrooming (現在分詞/動名詞)
引句:
But the showroowing [sic] effect is not the only way shoppers are changing their habits. See how reverse-showrooming, or 'webrooming', is shifting the opportunity back to the brick and mortar stores, and learn some tips on how your business can take advantage, in the infographic below
—"A Retailer's Guide to Webrooming," Merchant Warehouse, May 9, 2014
Surveys from the consulting firms Deloitte and Accenture both indicate Lindsay's shopping behavior is common. The Deloitte research found that nearly 70 percent of shoppers webroom compared with less than 50 percent who showroom before they buy.
—Taryn Luna, "'Webrooming' shoppers research online, then buy in stores," The Boston Globe, November 28, 2014
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