success theater

(名詞) 把旨在使別人相信你比實際還要成功的圖片和文章 PO 網。

Some people seem to have a special flair for self-promotion and self-aggrandizement, also known as success theater. While annoying for sure, this is usually damaging to the organization.

Success theater is noticeable by its frequent and persistent use of hyperbole, anecdotes and vanity metrics.
—Preben Ormen, "Success theater: you don't want to be in it," Preben Ormen's Blog, June 21, 2012

We've become better at choreographing ourselves and showing our best sides to the screen, capturing the most flattering angle of our faces, our homes, our evenings out, our loved ones and our trips.

It's success theater, and we've mastered it.
—Jenna Wortham, "Facebook Poke and the Tedium of Success Theater," The New York Times, December 28, 2012